Graphic design, website developing and marketing services.
Serving Ithaca, NY and beyond
Origin Story
Between ordering inventory, managing volunteers, booking gigs, and stopping bank robbers, how do you find time to print business cards, update your website and keep up your tweets?
That's where your sidekick comes in. Learn about the sidekick behind the mask
Abilities
How can Sidekick Studios rescue you? Click on one of the packages below to find out.
Establishing Your Identity: Logo & Branding
New Websites: Start to Finish
Managing your Digital World: For new & growing organizations
Web Marketing Jump Start: Social Media, Newsletters & More
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People might say they don't judge books by their covers, but lets be honest: people do judge companies by their logo, business cards, advertising and other marketing materials. Working with us to develop your company's visual identity is the right way to make sure you are showing your best self to your customers, clients, volunteers, and partners.
Depending on scope, this package starts at $840*.
Don't have a website yet? Let's fix that. In this digital age, your website is like your business card, your billboard, your best sales pitch and your smiling face all rolled into one. A bit overwhelmed at whats involved? Don't fret. We'll walk you through the steps of the process from our first conversation to showing off your brand new website.
Depending on the features and functionality you want, this package starts at $1,250*.
Unless technology is your profession or hobby (or you were born after 1990), the digital end of running a business or organization can be daunting. Why waste your time endlessly googling terms? Let's sit down and talk about your organization's goals and how technology can be a support instead of a roadbock. We'll cover phone numbers, email addresses, marketing, websites, social media and more.
For an in-depth consult and limited amount of follow up work, this package starts at $420*.
Your customers, audience or volunteers are out there, in front of their computers and phones, waiting for you - are you reaching them? In this package, we'll talk overall web marketing strategy and get you up to speed by setting up social media accounts, e-newsletter systems, and helping you establish a calendar of monthly marketing tasks. Hire us for a one-time jump start or for ongoing work.
For a consult and social media or newsletter account(s) set up, this package starts at $325*.
Triumphs
Our Heroes
Some sidekicks are motivated by money, fame or a love of spandex. But not us, we are proud to stand in the background while working with and supporting our clients, the real heroes.
Travis Knapp
An Ithaca-based folk musician with an uplifting message.
One More Story
An online library of children's illustrated books.
Urban Institute
UI's Community Platform is an online tool for non-profit coalitions.
Marla Aaron Jewelry
A jewelry designer creating unique locks and more, made in the USA.
White Hawk Ecovillage
A growing cohousing village focused on sustainability and community.
Blog
"Part 2: Content" in the series, 'Better Than Sausage, More Boring Than Babies: How Websites are Made'
This post is the second in a series called "Better Than Sausage, More Boring Than Babies: How Websites are Made". If you missed the first post, click here for 'Part 1: Strategy'.
I’m often surprised at how little time clients put into the content of their site - as if the words are only there to fill up the pages, like the stuffing inside of a teddy bear. I’m not saying you need to write a novel or incorporate allegorical allusions in your About Us page, but content matters...
Sidekick Studios presents: 2016 Summer of Local Love Website Giveaway Contest!
We are giving away 3 free websites this summer, just to show our local nonprofits and small businesses some love!
To enter: Find the poll on the Sidekick Studios Facebook page. If your organization hasn't already been added, post on our wall (or message us another way) and we'll add you to the contest within 24 hours.
To vote: Go to the poll on the Sidekick Studios Facebook page and find your favorite local organization. You can support them without spending a dime: vote, then share and tell your friends to vote for them, too! If you don't see them listed, let them know by sharing the poll with them.
How to win: The three organizations with the most votes at the end of June will be the winners!
Who is eligible? Good question, there are only 2 criteria: First, local to Ithaca. For this contest, we are defining 'local to Ithaca' as having a physical or mailing address within 15 miles of Ithaca Commons. Second, nonprofit or small business. Your organization must be filed as a non-profit with the state or federal government OR have less than 10 full or part-time employees. Freelancers, artists and other sole proprietors are eligible as small businesses.
What if we have a website that just needs some work? The contest prize is redeemable as either a new/redesigned website or the equivalent amount of upgrade/maintenance work on an existing site - see below for details.
Contest Rules (a.k.a. The Fine Print)
The contest poll will be open from 8:00am EST on June 1, 2016 to 10:00pm EST on June 31, 2016.
Winner will be determined by the number of votes on the public Facebook Poll and will be announced within 24 hours of the poll closing.
If an organization is submitted by someone who does not represent that organization, they may still accept the prize but may also choose not to accept it. In this case, the winner will be the organization with the next highest number of votes, this continues until a winner is chosen and they have accepted the prize.
The same organization cannot win more than once.
The organization must have a physical or mailing address within 15 miles of Ithaca Commons and also be a not-for-profit filed with the state or federal government OR be a business entity with less than 10 full or part time employees. Sidekick Studios reserves the right to rule any contestant ineligible at their discretion.
Winning entrants agree to work with Sidekick Studios to establish an appropriate and realistic timetable for services rendered for the redemption of prizes, Sidekick Studios reserves the right to schedule the winning websites to be completed one after another (as opposed to at the same time). Website projects will be completed within 4 months of project start unless otherwise stated in the contract.
This offer includes custom design and development of a basic website. The total value of the website will not exceed $2,500, at the discretion of Sidekick Studios. Sidekick Studios will make every effort to complete the site within that budget range and will be clear with the organization if it seems they are not on target to do that. The website may have up to 10 individual pages and the functionality is limited to that of standard public-facing ‘marketing' websites, such as text, images, embedded videos and music, photo galleries, contact forms, social media feed integration, and more. Items not included are: ecommerce, social/membership or extensively modified website features, any annual fees associated with a web domain or hosting, nor any ongoing maintenance or support of the website. Once the site has been built and migrated to the client’s own hosting, Sidekick Studios will provide a short (30-minute) training session to the client and access will be given over to the control of the client. After this, the client may choose to hire Sidekick Studios for further development or maintenance but they are under no obligation to.
If the winner has an existing website and would like to redeem this prize as upgrades/maintenance on that site, Sidekick Studios will make every effort to do so but cannot guarantee to be able to work on an existing site before learning more about it. The prize can be redeemed for up to $2,500 worth of upgrades/maintenance, at the discretion of Sidekick Studios.
By submitting an entry to the contest, the entrant agrees to release Sidekick Studios from any liability associated with the contest or prizes.
As a condition of winning a prize, winning entrants agree to allow their name and likeness to be used by Sidekick Studios for advertising purposes.
Sidekick Studios is not responsible for lost, late, or misdirected entries or entries that are corrupted or have not been received due to technical failure.
Sidekick Studios reserves the right to cancel, terminate, modify, or suspend the contest at its discretion in the event of technical failure or any other causes beyond its control.
This contest shall be governed by the laws of New York State.
This contest is void where prohibited.
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Not-So-Secret Identity
Mark Pruce, Founder & Lead Cape Wearer
With over eight years of experience in graphic design, website development and marketing, I have helped businesses of all sizes better represent themselves in print and online. I've found that while clients might come to me for the technical services I offer, they usually stay with me because I'm easy to work with, trustworthy, helpful and a clear communicator.
While my origin story starts in New Jersey, I am now permanently headquartered in Ithaca, NY. I live with my wife and our son in a wonderful, growing community called White Hawk Ecovillage. When I'm not designing, developing or saving kittens from trees, I can usually be found hiking, gardening, baking, brewing, sculpting, making, or playing in the mud.
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Our Flexible Pricing: Making Quality Design and Websites Available to All
We understand that not every small business or non-profit in our community has the budget to match their dreams and goals, and we want to help you get out there and make the world a better place. To that end, we always work to meet our clients in the middle when budget is a constraint.
We firmly believe that beautiful design and high-quality websites are tools that will help you succeed and it doesn't seem right for those tools to only be available to those who have already succeeded enough to afford them. We can't promise you the world for free, but we try never to turn away a client due to lack of funds.
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Our Process: How we'll make your website
You don't need to know how to grow wheat in order to eat bread and the same goes for websites, but if you need a website and aren't sure where to start, understanding the process can help.
1. Discussion phase. Let's talk about your organization or business, your goals, your target audience, and your strategy. Let's look at and discuss your competitors and your partners. We'll take the lead in this coversation, so don't sweat it, but we may give you homework to take home with you.
2. Design phase. We'll start to work on some initial designs for your homepage, usually 2-3 options to start, and you can give us feedback in any form: notes on a napkin, bullet points in an email, or ramblings thoughts on the phone. We'll probably have a couple rounds of design-and-feedback until we've narrowed down a design that you are happy with.
3. Development phase. Once you are happy with the design, we'll usually jump to development. That means we'll start writing the code to build the website that we've worked together to design. The website we'll be building will be a 'secret' spot and not yet available to the whole wide world, so only our team and yours will be able to see it before its complete.
4. Testing phase. Once development is complete, we'll give you a direct link to your 'super secret in-progress website' to take it for a test drive. Click all the links, try all the button, open it on our phone, tablet and desktop computer. Then give us more feedback and we'll work hard to address any issue. At this point we are usually not revisiting design in any major way, but making sure it works the way we planned in the design phase.
5. Launch and bragging phase. We'll launch the site and give you and your team a training on how to manage the site yourselves, if you want to do that. You can now go to social media and tell the world about your beautiful new site (don't forget to mention how helpful, professional and down-right fun Sidekick Studios has been to work with!).